Ara\u015ft\u0131rma G\u00f6revlisi Kumsal K\u0131nay, renklerin duygulara etkisine ili\u015fkin, \u201cRenkler duygusal tetikleyicilerdir. \u00dcr\u00fcn veya markalar\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 etkileyerek t\u00fcketici davran\u0131\u015flar\u0131n\u0131 da etkilerler. Kullan\u0131lan renkler, \u00fcr\u00fcn\u00fcn g\u00fcvenilirli\u011fi, uygun fiyatl\u0131 olu\u015fu veya l\u00fcks g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmedi\u011fini belirleyebilir. B\u00f6ylelikle t\u00fcketicinin sat\u0131n alma karar\u0131na da etki etmi\u015f olur.\u201d dedi.<\/p>\n
HANG\u0130 RENK, HANG\u0130 DUYGUYU TET\u0130KL\u0130YOR?<\/strong><\/p>\n K\u0131nay, pazarlama stratejisi ba\u011flam\u0131nda hangi rengin, hangi duyguyu tetikledi\u011fine ili\u015fkin ise \u015funlar\u0131 kaydetti:<\/p>\n \u201cK\u0131rm\u0131z\u0131; <\/strong>aciliyet hissi yarat\u0131r ve heyecan uyand\u0131r\u0131r. Anl\u0131k al\u0131mlar ya da indirimli sat\u0131\u015flar i\u00e7in te\u015fvik edici olabilir. Bu nedenle indirim yaz\u0131lar\u0131nda s\u0131kl\u0131kla k\u0131rm\u0131z\u0131 rengi g\u00f6r\u00fcr\u00fcz.<\/p>\n Mavi; <\/strong>g\u00fcven, sakinlik ve emniyet duygular\u0131n\u0131 \u00e7a\u011fr\u0131\u015ft\u0131r\u0131r. T\u00fcketicileri sat\u0131n alma kararlar\u0131nda kendilerini g\u00fcvende hissetmeleri konusunda etkileyerek, markalar taraf\u0131ndan g\u00fcvenilirli\u011fi ve profesyonelli\u011fi iletmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n Ye\u015fil; <\/strong>do\u011fa, b\u00fcy\u00fcme ve sa\u011fl\u0131kla ili\u015fkilidir. Genellikle \u00e7evre dostu, sa\u011fl\u0131k bilincine sahip veya \u00e7evreye duyarl\u0131 t\u00fcketicilere hitap etmek i\u00e7in kullan\u0131lan rahatlama ve uyum duygusunu verir.<\/p>\n Sar\u0131; <\/strong>iyimserli\u011fi, gen\u00e7li\u011fi ve dostlu\u011fu temsil eder. Dikkat \u00e7eker, ileti\u015fimi te\u015fvik eder ve genellikle indirim sat\u0131\u015flar\u0131nda veya indirimleri vurgulamak i\u00e7in kullan\u0131lan bir s\u0131cakl\u0131k hissi yarat\u0131r.<\/p>\n Turuncu; <\/strong>enerjiyi, co\u015fkuyu ve yarat\u0131c\u0131l\u0131\u011f\u0131 sembolize eder. D\u00fcrt\u00fcsel davran\u0131\u015flar\u0131 te\u015fvik eder ve harekete ge\u00e7irici mesaj olu\u015fturmak veya s\u0131n\u0131rl\u0131 s\u00fcreli teklifleri vurgulamak i\u00e7in de kullan\u0131l\u0131r.<\/p>\n Mor; <\/strong>l\u00fcks\u00fc ve yarat\u0131c\u0131l\u0131\u011f\u0131 temsil eder. Birinci s\u0131n\u0131f veya \u00fcst d\u00fczey \u00fcr\u00fcnler arayan t\u00fcketicileri etkileyerek zarafet ve ayr\u0131cal\u0131k duygusunu uyand\u0131rmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n Siyah; <\/strong>geli\u015fmi\u015flik, g\u00fc\u00e7 ve otorite anlam\u0131n\u0131 ta\u015f\u0131r. Genellikle \u00fcr\u00fcn veya hizmetlerde y\u00fcksek de\u011fer alg\u0131s\u0131n\u0131 te\u015fvik ederek prestij ve l\u00fcks duygusu yaratmak i\u00e7in kullan\u0131l\u0131r.\u201d<\/p>\n HANG\u0130 RENKLER HANG\u0130 SEKT\u00d6RLERDE TERC\u0130H ED\u0130L\u0130YOR?<\/strong><\/p>\n Pazarlama ve reklamc\u0131l\u0131kta renklerin; alg\u0131lar\u0131, duygular\u0131 ve eylemleri etkileyerek t\u00fcketici davran\u0131\u015f\u0131na y\u00f6n verdi\u011fini hat\u0131rlatan Kumsal K\u0131nay, \u201cDuygular\u0131 uyand\u0131rmak i\u00e7in kullan\u0131lan renkler duygusal ba\u011f kurmak i\u00e7in markalar taraf\u0131ndan kullan\u0131l\u0131r. Renklerin tutarl\u0131 kullan\u0131m\u0131 marka tan\u0131n\u0131rl\u0131\u011f\u0131 sa\u011flar. T\u00fcketiciler bir markayla ili\u015fkilendirilen belirli renkleri tekrar tekrar g\u00f6rd\u00fcklerinde zihinsel bir \u00e7a\u011fr\u0131\u015f\u0131m olu\u015ftururlar ve bu da markay\u0131 tan\u0131may\u0131 ve hat\u0131rlamay\u0131 kolayla\u015ft\u0131r\u0131r.\u201d dedi.<\/p>\n ALTIN, G\u00dcM\u00dc\u015e VE MOR TONLARI L\u00dcKS MARKALAR TARAFINDAN TERC\u0130H ED\u0130L\u0130YOR<\/strong><\/p>\n Mor, yarat\u0131c\u0131l\u0131k ve l\u00fcksle ili\u015fkilendirilir ve bu da onu \u00fcst d\u00fczey moda ve g\u00fczellik markalar\u0131 i\u00e7in uygun k\u0131lar. Ye\u015fil, s\u00fcrd\u00fcr\u00fclebilirli\u011fe, \u00e7evre dostu olmaya ve \u00e7evresel nedenlere odaklanan markalar i\u00e7in do\u011fal bir se\u00e7imdir. B\u00fcy\u00fcmeyi, do\u011fay\u0131 ve \u00e7evreye olan ba\u011fl\u0131l\u0131\u011f\u0131 sembolize eder. Alt\u0131n, g\u00fcm\u00fc\u015f ve mor tonlar\u0131 l\u00fcks markalar taraf\u0131ndan s\u0131kl\u0131kla tercih edilir. Alt\u0131n zenginli\u011fi, ba\u015far\u0131y\u0131 ve ayr\u0131cal\u0131\u011f\u0131 temsil ederken, g\u00fcm\u00fc\u015f geli\u015fmi\u015fli\u011fi ifade eder. Mor, l\u00fcks\u00fc ve yarat\u0131c\u0131l\u0131\u011f\u0131 temsil eder.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Renklerin duygusal tetikleyiciler oldu\u011funu dile getiren uzmanlar, \u00fcr\u00fcn veya markalar\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 etkileyerek, t\u00fcketici davran\u0131\u015flar\u0131na etki yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. En etkili ve t\u00fcketiciyi sat\u0131n almaya te\u015fvik eden renkler ise k\u0131rm\u0131z\u0131, mor ve mavi… \u0130STANBUL (\u0130GFA) – \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ara\u015ft\u0131rma G\u00f6revlisi Kumsal K\u0131nay, renklerin sat\u0131n alma kararlar\u0131na etkilerini de\u011ferlendirdi. Ara\u015ft\u0131rma G\u00f6revlisi Kumsal K\u0131nay, …<\/p>\n","protected":false},"author":1,"featured_media":147042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9500],"tags":[13516,13514,13981,13515,13521,13090,13001,13512,13088,38,13518,12785,13513,13982,13520,13089,13369,13983,13979,13519,13980],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/147041"}],"collection":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/comments?post=147041"}],"version-history":[{"count":1,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/147041\/revisions"}],"predecessor-version":[{"id":147046,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/147041\/revisions\/147046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/media\/147042"}],"wp:attachment":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/media?parent=147041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/categories?post=147041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/tags?post=147041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/www.igfhaber.com\/static\/17\/1703924637-kumsal-k-nay-ara-t-rma-g-revlisi-1704029077-654.jpeg\")
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