\u0130\u00e7inde bulundu\u011fumuz Ramazan ay\u0131 boyunca iftar ve sahur saatleri ba\u015fta olmak \u00fczere t\u00fcketiciler interneti daha \u00e7ok kullan\u0131yor, e-ticaretten daha fazla al\u0131\u015fveri\u015f yap\u0131yor.<\/p>\n
\u0130STANBUL (\u0130GFA) – <\/strong>T\u00fcrkiye\u2019de al\u0131\u015fveri\u015fin oda\u011f\u0131 haline gelen e-ticaret siteleri Ramazan ay\u0131 ve Ramazan Bayram\u0131 i\u00e7in en yo\u011fun \u015fekilde tercih edilen mecralar\u0131 da olu\u015fturuyor. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n verilerine g\u00f6re \u00fclkemizdeki e-ticaret sitelerinin say\u0131s\u0131 35 bini bulurken, 2022 y\u0131l\u0131n\u0131n ilk 6 ay\u0131ndaki harcama tutar\u0131 ise bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 116\u2019l\u0131k rekor art\u0131\u015fla 348 milyar TL olarak ger\u00e7ekle\u015fti.<\/p>\n Cironun b\u00fcy\u00fckl\u00fc\u011f\u00fc e-ticaret sitelerinin marketing faaliyetlerine de yans\u0131d\u0131. Yap\u0131lan dijital al\u0131\u015fveri\u015f i\u00e7in tercih edilen marketing mecralar\u0131 da sosyal medya ba\u015fta olmak \u00fczere dijital mecralar olurken, e-ticaret sitelerinin ve markalar\u0131n yapt\u0131klar\u0131 kampanyalar\u0131n b\u00fct\u00e7elerinde, kampanya say\u0131s\u0131nda ise art\u0131\u015flar g\u00f6zleniyor. G\u00fcn\u00fcm\u00fczde bir Influencer arac\u0131l\u0131\u011f\u0131yla bir \u00fcr\u00fcn\u00fc ve e-ticaret sitesine \u00f6zellikle Ramazan gibi al\u0131\u015fveri\u015fin yo\u011fun oldu\u011fu d\u00f6nemlerde tan\u0131tmak daha \u00f6nemli hale geliyor.<\/p>\n V\u0130DEO \u0130ZLEME ALI\u015eKANLI\u011eIMIZ ARTIYOR<\/strong><\/p>\n Digital Exchange\u2019in uzman marketing ekibi, markalara yakla\u015fan Ramazan Bayram\u0131 nedeniyle bir dizi pazarlama \u00f6nerisinde bulundu.<\/p>\n Ramazan d\u00f6neminde e-ticaret sitelerini ele alan ara\u015ft\u0131rmaya g\u00f6re bayram\u0131 da d\u00fc\u015f\u00fcnen t\u00fcketicilerin y\u00fczde 66\u2019s\u0131 e-ticaret sitesinden al\u0131\u015fveri\u015f \u00f6ncesinde \u00fcr\u00fcnle ilgili video izlemeyi tercih ediyor. \u201cAl\u0131\u015fveri\u015fin artt\u0131\u011f\u0131 d\u00f6nemde r\u00fczgar\u0131 yakalayan markalar, bunu y\u0131l boyu do\u011fru kampanyalarla s\u00fcrd\u00fcrerek b\u00fcy\u00fck kazan\u0131m sa\u011flar\u201d diyen Digital Exchange\u2019in marketing ekibi, video marketingin 2023\u2019\u00fcn trendleri aras\u0131nda bulundu\u011funu ifade eden belirtti.<\/p>\n T\u00fcrkiye’de 18-70 ya\u015f aras\u0131 t\u00fcketiciler vaktinin 8 saatinden fazlas\u0131n\u0131 internette ge\u00e7irdi\u011fine dikkati \u00e7ekilen \u00f6neride, bu kitlenin al\u0131\u015fveri\u015f sepet ortalamas\u0131 ise 2022\u2019nin ilk yar\u0131s\u0131na ait verilere g\u00f6re 4 bin 900 TL\u2019ye ula\u015ft\u0131\u011f\u0131 ve rakam\u0131n 2023\u2019te daha da artt\u0131\u011f\u0131 tahmin edildi\u011fi kaydedildi.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130\u00e7inde bulundu\u011fumuz Ramazan ay\u0131 boyunca iftar ve sahur saatleri ba\u015fta olmak \u00fczere t\u00fcketiciler interneti daha \u00e7ok kullan\u0131yor, e-ticaretten daha fazla al\u0131\u015fveri\u015f yap\u0131yor. \u0130STANBUL (\u0130GFA) – T\u00fcrkiye\u2019de al\u0131\u015fveri\u015fin oda\u011f\u0131 haline gelen e-ticaret siteleri Ramazan ay\u0131 ve Ramazan Bayram\u0131 i\u00e7in en yo\u011fun \u015fekilde tercih edilen mecralar\u0131 da olu\u015fturuyor. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n verilerine g\u00f6re \u00fclkemizdeki e-ticaret sitelerinin say\u0131s\u0131 35 …<\/p>\n","protected":false},"author":1,"featured_media":80258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13516,13514,13515,13521,13090,13001,13512,13002,13088,38,13003,12964,13518,13005,12785,13513,13520,13089,13006,13519,13517],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/80257"}],"collection":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/comments?post=80257"}],"version-history":[{"count":1,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/80257\/revisions"}],"predecessor-version":[{"id":80307,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/posts\/80257\/revisions\/80307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/media\/80258"}],"wp:attachment":[{"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/media?parent=80257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/categories?post=80257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kocaelikent.com\/wp-json\/wp\/v2\/tags?post=80257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}